thecommunicator

Seven shopping secrets retailers won t tell you

2011-09-30T02:31:00.000+04:00

Seven shopping secrets retailers won t tell you

RENNO Communications Group

2011-05-20T02:17:00.000+04:00

Social media used by nearly all ME journalists target=

2011-05-16T22:08:00.000+04:00

Social media used by nearly all ME journalists target=

Adaptation Vs. Innovation

2011-05-07T00:11:00.000+04:00

When will the Arab World move toward innovation in place of adaptation? A question I often ask myself and dwell in the answer and the reasoning of why we, the people of the Arab World, prefer the shortcut and easy route instead of actually burning few brain cells to come up with some ingenious ideas to call our own.

When I watch the TV, I can't help think that the game shows are adaptations of popular Western programs - e.g. Arabs Got Talent! Who wants to be a millionaire! Star Academy! Talk of the Town! and the list goes on and on and on. When I scan the various media, all I can see is Western print titles that are translated to Arabic! Not to mention that enjoying an afternoon out with friends or family should or most often is at a Western franchise.

We must admit that the Arab World has become used to import; we import food, cars, movies, clothes, essentials, and most importantly ideas. I was appalled to read a report that mentions clearly that the entire Arab World's registered patents in one year equals the patents registered in one small state in the US in one month!

So where am I going with this? I believe the Arab World has a lot to offer but has gotten used to paying for comfort, rather than earn it. When I decided to launch the first magazine in the Arab World that focuses on the Transport industry, I was asked by many in the media field why I would not make my life easier and buy the rights of an already existing Western magazine! It would be easier to advertise in such magazines, they advised! But where is the challenge in going with this easy route? We should start thinking that our inventions or ideas should be exported and the title that I created for the magazine can and should be bought by someone in a different language. Nothing is impossible and innovation is key to taking this part of the world to a higher level.

What is the matter with our region? Why can't we admit that we have talent that is worthy of nourishing and developing? Why can't we have more inventions and patents registered that can make the world a better place? Is the region void of talent? I honestly refute that premise and strongly reject the notion that the only thing the Arab World is capable of exporting is "terrorism", as perpetuated by the Western media, not to mention Hollywood, whose movies we graciously purchase and subtitle!

I believe what we are in dire need of is a talent academy; an enterprise that is well funded by entrepreneurs and whose main objective is to attract and nourish regional innovation. The history books in the Arab World need to contain a fresh and newer version of accomplishments, besides Jubran Khalil Jubran, Ibn Sinna, Alfarabbi, etc.

The Arab World's "Got Talent" for sure, and it should not be limited to a TV program!

Food for Thought, as usual.

Population change and purchasing power dynamics

2011-01-25T10:44:00.000+04:00

Population profile change to affect purchasing power

Report highlights impact on Mideast economic growth

By Deena Kamel Yousef, Staff Reporter
Published: 00:00 January 25, 2011

A report says the Middle East’s falling fertility rate and rapid ageing will affect the country’s economic output necessitating changes in labour rules. Picture for illustrative purposes only.
Image Credit: Megan Hirons Mahon/Gulf News

Dubai: Changing demographics in the Middle East are expected to reduce the public's purchasing power and increase an ageing population's dependency on the working class in the next decade, according to a recent report by a top fin-ancial audit and consulting firm.

A "dramatically" decreasing fertility rate and quickly improving life expectancy in the region will impact its growth rate, says the report titled Consumer 2020: Reading the Signs by Deloitte Touche Tohmatsu.

"The shrinking of a population in the Middle East consequently results in a similar diminishing of the labour force and national consumption power," said Nasser Sagga, Audit Partner at Deloitte. "As a result the growth potential of the country's economic output becomes weakened."

In the UAE, the fertility rate has dropped from an average of seven children per woman in the 1950s to less than two in 2010, the report showed.

The country's old age dependency ratio — the number of people over the age of 64 dependent on working people — is expected to reach almost 20 per cent by 2050, up from one per cent in 2000, the report predicted.

Long-term issue

"Conceptually, growth is a function of a growth in inputs such as labour and productivity. An older population profile suggests slower growth and, therefore, slower economic growth," said Dr Giyas Gokkent, Chief Economist with the National Bank of Abu Dhabi.

But given the GCC countries' relatively young population, oil-based economies and investment in infrastructure, this is a "long-term issue" rather than an immediate one, he added.

The UAE and the Gulf countries are not affected by these changing demographics in the same way as other countries because of the nature of their labour force, analysts say.

"Demographic dynamics at play in the Middle East and specifically in the Gulf are different from a mere observation of the local fertility rate and life expectancy as it is done in most countries," said Philippe Dauba-Pantanacce, senior economist at Standard Chartered. In countries where migrant workers represent up to 85 per cent of the population, the economic and population growth are not related to the traditional analysis of the local demographic pyramid, he said.

The UAE has been able to use the elastic supply of labour available in neighbouring countries in its drive for economic diversification and growth, Gokkent added.

"Dependency on expat labour is a phenomenon that is already an issue for the UAE, but this is also a strength because it provides flexibility and an edge in terms of competitiveness. I do not see an impact beyond current trends," he said.

In future, the government may have to "ease" labour laws to accommodate a greater number of expatriates into the labour market to make up for dependency, said Samer Renno of Echo Trends, the consumer research arm of Renno Communications Group.

Restrictive rules

Restrictive labour rules are now the biggest obstacle facing the business community in the UAE, according to a recent poll by management consultancy Oliver Wyman and market research firm Zogby International. They were a problem for 43 per cent of senior executives in the UAE, according to the poll of C-level executives in the UAE and Saudi Arabia.

Customer is King/Queen

2011-01-24T00:08:00.000+04:00

Shopper's personality: What's your style?

Dubai has eight shopping styles that sum up residents' consumer habits, reveals university research

By Michelle Sutton, Staff Reporter
Published: 00:00 January 20, 2011
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Dubai: The perfectionist shopper rules the retail runways in Dubai, university research on resident shopping personalities revealed.

Preliminary findings from the American University of Dubai have been revealed to XPRESS as the Dubai Shopping Festival starts on Thursday. The two-year study revealed that the ‘Perfectionist Shopper' is king in stores, over-taking the ‘Status Shopper', which dominated the market before the financial crisis knocked them from their perch.

The research stated that Dubai has eight shopping styles that sum up residents' consumer habits.

Preliminary findings

Tarek Mady, Head of Marketing Department, American University of Dubai, said preliminary findings showed that residents had become shop-savvy and wanted more "bang for buck". The shopping styles revealed are as follows:

The Perfectionist Shopper: A consumer who spends much time comparing products to get the best deal and quality - the most common shopper in Dubai.

The Status Shopper: A consumer who is interested in the latest trends and is compelled to buy high-end products like bags, cologne, phones, etc. This shopper formed the main chunk of the market during pre-recession, but is now a smaller group.

Price Conscious Shopper: An increasing group of shoppers who pays more attention to prices and value, or on whether they need an item or not. These consumers rarely admit to this shopping style, but sub-consciously use it.

Brand Conscious: A consumer who likes to choose an item based on brands.

Novelty or Fashion Conscious Shopper: Purely influenced by fashion rather than price or need.

Recreational Shopping: Shopping is a routine activity for these consumers — something they do for recreation rather than for need.

Impulse or Careless Buyers: Shoppers who buy on spur of the moment, with little or no browsing to compare options.

Confused or Overwhelmed Shopper: More likely a male than a female consumer who shies away from shopping because he is overwhelmed by the number of choices.

Habitual or Brand Shopper: A consumer who buys brands out of loyalty and familiarity.

The research conducted in 2008 and 2010 will be published later this year and includes a survey of 300 shoppers at Dubai malls.

Mady said residents today have become more sophisticated consumers than they were before the recession. Shoppers have adopted more price-conscious habits as the market evolved. He described retailers' marketing as "pretty bad" and non-existent for some. Companies operating in the city need to improve marketing strategies to tempt consumers into spending, he said.

They could no longer rely on Dubai's avid consumerism, living the mall lifestyle, which began shrinking last year due to the financial crisis, he said.

Samer Renno, Chief Executive of Renno Communications Group, said a greater focus was needed on customer relations. He said stores needed to offer improved products and services to tempt consumers to part with their money as shoppers held the power in the retail market, which witnessed the main change since the financial crisis. Shoppers also had greater negotiating skills so service was as important as price, he added.

Customer Service Needs Image Management in the Arab World...

2011-01-14T18:57:00.000+04:00

I usually get a disapproval look from my wife when I demand at a restaurant or a clothing shop to be given the attention I deserve as a customer. I constantly remind her that as a paying customer, I deserve to be served in the utmost professional manner, much like the service I provide my clients at my PR agency. For over 11 years, I managed to serve my clients in the manner that supersedes their expectations, hence succeeded due to that policy in creating a good reputation across the region for such rarely matched service.

So if I apply it to my clients, why wouldn't the regular B2C businesses do the same? A question that I am sure a lot of companies across the region - and worldwide as well - have attempted to answer, which is why the post of Customer Relationship Manager was created. But, is that enough? I believe more needs to be done, especially with businesses that cater to fast turnover in customers - retail shops, restaurants, etc. Such businesses should focus on applying a personalized program to ensure their regular customers are retained and their new customers become regular.

It might be my US education and upbringing but I find myself whenever I enter a retail shop or a restaurant to make sure I ask for the name of my waiter/waitress or clerk. I address them by their names and I make sure there is plenty of friendly and courteous communications with this person; however, this attitude/behavior should be reciprocal. I rarely find a waiter/waitress or a shop clerk ask for my name, which would fly with me better instead of calling me Sir!! This example is only tip or beginning of any customer/business relationship.

Much like the Image Management service that I have introduced years ago in my Agency, which mainly targets key decision makers in the public and private sectors, I am confident that a similar service needs to be applied with entry level (front line) staff, who are in direct contact with the customer.

It is surely frustrating to be served by a non-courteous clerk, especially if you are paying for the service/product, whichever it is. How can the business owner justify the loss of a customer - any customer? Once a customer is lost, his/her return to shop again at the same outlet becomes an uphill battle.

So what is the solution? Adopting Customer Retention, along with Image Management programs for the staff and management in order to ensure the business is based on a long term strategy of maintaining the largest number of satisfied customers, who make up the backbone of any business.

To be continued...

SMR

Conspiracy Theories

2010-12-22T19:17:00.001+04:00

It bugged me to read an op-ed in the New York Times yesterday, titled: The Captive Arab Mind and written by a Roger Cohen. The premise of the article is based on condescending the Arab minds in general as being helpless, and resorting to conspiracy theories to justify their inability to understand the real nature of the events that are happening in their midst. I have so often heard and read so-called political analysts in the Arab World and elsewhere denouncing conspiracy theories, even if they themselves resort to them when explaining/analyzing a certain phenomenon!

The issue, in my opinion, is not whether or not the Arabs resort to conspiracy theories because they are helpless and unable to set free from their captive minds, but more in the analogy that some ignorant Westerners, Arab "liberal" thinkers, and Neo-Orientalists use in describing the Arab psyche as being backward and short of calling them outright "stupid". Conspiracies do in fact exist, and for those who say they don't are themselves part of this ploy! The role of some of the so-called Think Tanks in the West is to cook-up conspiracies and sell them to their administrations/regimes in order to change a certain status-quo. From regime toppling to political assassinations, and what's in between of course, are built on hidden agendas and are surely conducted covertly. Does the writer of the NYT piece find in these acts a logical and clear explanation that does not capture the Arab minds? I am sure he and others like him will find certain "logical" explanations for them, but living in an unstable part of the world, one cannot but resort to such conclusions.

I wonder if the writer thinks/believes that Yasser Arafat died of old age or that Syria/Hizbulla did assassinate Rafiq Hariri, or if the issue of Darfour is based on the Western world's fascination with liberating the Southern part of Sudan, due to their ethnic/religious affiliations. Better yet, maybe he still believes in Colin Powell's WMD speech at the Security Council regarding Iraq or that Gas reserves were not discovered in Afghanistan! Come on!

Distrust has surely become synonymous with how the Arab minds think, but that no one can claim that the mere thought of a conspiracy is unfounded and should be ruled out completely. It used to be in the pre-WikiLeaks era that historians/political analysts had to wait quarter or half a century to review certain classified documents, be it in the US or the UK. However today, the documents that prove of conspiracies are clearly out in the open long before their ink dries on them. Maybe Julian Assange wanted the world and those pseudo-intellectuals to know that conspiracies are a way of life for many of the world powers. Or maybe Assange is part of that conspiracy?? Who knows!!

Signed by a Captive Arab Mind...

Minister for Crisis Affairs

2010-12-17T19:16:00.001+04:00

It seems logical but why can't we find governments across the world, especially in our Arab World assign a special ministerial role for Crisis Affairs?? I can think of a number of countries who are in dire need of creating this post...Okay, I will say it, I believe Lebanon should be the first to create such a post. But from now, I petty the person who might get assigned to this job! Crisis and Lebanon? Poor soul whomever takes it, that of course if they actually go ahead and create such a non-sectarian, non-political party affiliated post, will surely have his/her hands full.

Think about it though! It certainly makes a lot of sense to identify an individual with certain attributes that make him/her suitable to take on this gruesome role. This ministry will surely be a non-money generating cabinet, hence we can rule out the money hungry candidates! Secondly, the right candidate will also have to be non-sectarian (who literary doesn't give a damn about his/her sect) and here we also rule out the sectarian parties' fanatics. Thirdly, the Minister will need to be an intellectual with charisma and cool mind to enable him/her to listen to all the bullocks that goes on in the Cabinet's meetings, which would rule me out (only the cool mind part, though)!!

But seriously, if we look at the political situation in Lebanon, one cannot but wonder why no one has even thought of this post, which will bring ease of mind to the people, as they will look at this individual as the referee or more like the savior. I think my ideal candidate for this job, besides me, would be Ziad Barroud. Take him out of the Ministry of Interior and place him in this Ministry and I am sure he will excel.

What do you think?

Once we pilot this project in Lebanon, we then move to Palestine...Hmm but which government would he/she serve under? Okay, forget Palestine for now and let's get this off the ground in Lebanon.

If for any reason this idea appeals to the ruling bodies, then 1) I claim a (c) to it and 2) I will be more than happy to serve as an advisor!

Tough Life, but someone has to live it

2010-05-13T15:57:00.001+04:00

It's been quite manic the past few months. I envy and applaud those full time bloggers who make it a habit to share their thoughts and communicate on daily basis. When I decided to setup my blog, I was under the impression that time is no issue - "I will make time," I assured myself. Then the buzz of owning something new faded away following few posts on my blog. Before I knew it, I was pleading the supernatural powers for more time in the day to finish the tasks I intentionally piled on my plate. Few months following my last post, I realized that my last posting was in October of last year and so many things that I piled on my small plate needed to be communicated, since life is too short, as I always like to remind myself when I have a minute to take a deep breath from all the life's struggles that I seem to face on daily basis.
So what's been keeping me awake at night and pushing me to lose the pleasures of life? Well, it's a new project that I so passionately placed so adequately on my infamous "plate" - launching a monthly business magazine. It's what I like to describe as my own experiment with pregnancy in most of its stages and trimesters - of course I don't mean to mock the pains and pleasures that mothers go through when pregnant with real babies but metaphorically, at least for me, it resembles that!
Alam Alryada (عالم الريادة) magazine was an idea and with time it grew in my being and developed and after a couple of months of hard labor, it is close to realization. It's my new baby that brought me back to the field of journalism, after more than a decade of forced exile - not in the political sense of course!! After all those years I forgot how pleasurable the pain of writing is...how every brain cell in your head screams out words and letters begging to make sense to the reader.
I am glad I took on this challenge, even though my stress level has skyrocketed in recent months - yes for those who know me I am more stressed....but enjoying every minute of it. Talking about stress, my lovely wife and I were watching a movie the other night and one of the actors said a remarkable sentence, which I would like to plagiarize and use as my motto for years to come. He said: "Stress is the fertilizer of creativity". How true in my case.
Back to my new project, I think I had enough fertilizers to make sure the zero issue looks amazingly enjoyable to read.
Will keep you posted on my delivery date!!

Consumer Confidence Survey

2009-10-07T13:58:00.000+04:00

Customer Retention - Interview with Business 24/7 Dubai - UAE

2009-10-05T17:59:00.000+04:00

Businesses and retailers need to raise service levels to retain clients

In the UAE, customers pay premium prices for certain products and in return demand premium service. (EB FILE)

By Reena Amos Dyes on Wednesday, September 16, 2009

Businesses and retailers in the UAE and around the world need to do more to improve their customer services in order to retain consumers in these difficult times, say customer service measurement and communications companies.

Samer Renno, CEO, Renno Communications Group, told Emirates Business: "Recent studies indicate that 43 per cent of all customers who defect do so because of service issues, while three quarters of these defectors cite employee attitude as their core frustration. The most serious aspect of these studies is that 83 per cent of those who have a negative service experience tell at least one other person. With so much riding on employee-customer interactions, companies must find new ways to ensure that staff strive to over-serve customers at every opportunity."

According to a consumer satisfaction survey done in the UAE recently, only 35 per cent of customers were extremely satisfied with the quality of service they received, 44 per cent were just satisfied, 13 per cent were neither satisfied nor dissatisfied, seven per cent were dissatisfied and two per cent were extremely dissatisfied.

Renno said: "Retaining customers is especially important during the current economic slowdown. Companies that used to depend on walk-in customers cannot afford to continue with this strategy since those customers are either looking elsewhere for better bargains or are limiting their shopping due to the market conditions.

"Only loyal customers opt to shop at the stores that provide them with the added value in terms of incentives, discounts, and special attention. This fact itself should give companies impetus to move forward with a consorted programme to maintain their existing and regular customers."

According to Renno, comparison of customer service varies from market to market in the Middle East. Companies in the retail and services sectors in the UAE and most parts of the emerging markets in the region have focused over the years on the bottom line growth of their businesses, neglecting the most essential factor that revolves around retaining their customers. New customers mean quick turnover in profits; however, few companies look more seriously into retaining their existing customers in order to win their loyalty, be it in good or bad times.

Customer satisfaction programmes in the developed world have for years paid closer attention on the need to retain their customers in order to ensure that the reputation of their brands is protected. Unfortunately, the services sector in the UAE and most parts of the Middle East has neglected this essential part of customer service, notably because some sectors/ markets are still in the developing stage and their attention is mainly focused on growing the business without necessarily looking at the assets that loyal customers bring in to such growth.

This is confirmed by a survey done in May on consumer satisfaction in the UAE's retail sector by Ethos Consultancy. It revealed that only 35 per cent of the customers were extremely satisfied with the service they received at a store they shopped at. And 28 per cent of the customers said the salesperson did not ask the right questions to establish their needs, nine per cent said the salesperson was not knowledgeable about the product/service, 22 per cent of the salespeople did not suggest/recommend the right product that met the needs of the customer and 43 per cent of the sales agents did not attempt to gain a purchase decision from the customer. A whopping 54 per cent customers said the sales agent did not cross sell/up sell products or services. A massive 61 per cent of customers stated that the sales agent did not suggest any add-on products or services, while 19 per cent said they would not have purchased from the salesperson who served them. And 12 per cent of the customers who made a purchase stated that they would not return for future purchases.

Going into the service aspect, the study revealed that 39 per cent of the customers were not greeted by the sales agent upon entering the retail store, only 55 per cent of the sales agents were wearing a name tag, 27 per cent of the sales agents did not say a farewell greeting and did not invite the customers to visit the store again, 16 per cent of the customers stated that their experience would not encourage them to visit the store again, 18 per cent did not leave the store with a positive impression, and 16 per cent of the customers would not recommend the stores to their friends/families and colleagues.

Renno said: "Retaining customers means providing them with the tools that make them feel specially cared for and gives them a sense of belonging to the brand or company they shop at. Customer retention is a philosophy of appreciating the value that any customer brings to the company or brand. Repeat customers mean satisfied customers, which translates into growth of the company. However, an unsatisfied customer can single-handedly damage a brand's reputation by not only ceasing to shop at a certain place, but in most parts making sure to spread negative news about this brand to friends and colleagues, thus causing more damage than can be anticipated.

"There are many challenges facing this region as compared to other parts of the world. Most important is the way a great part of the public disregards its rights and takes for granted that bad service is a norm and is therefore part of this region's culture. In order to advance with our free market economy, customers need to press for quality services in return for the money that they are paying.

"On the other hand, businesses need to start paying more attention to the way they build a relationship with their customers, noting the importance of providing 110 per cent effort on all levels from customer service to quality products and, importantly, after sales service. It is unfortunate that many businesses think of the short-term sale and neglect the fact that after sales services ensure the continuity of the relationship with the customer."

Renno said customers the world over vary in their behaviour, with those in the UAE responding differently from those in Egypt or Lebanon or Morocco.

In the UAE, the customer most frequently pays premium prices for certain products or services and in return demands the receipt of premium service, while in other parts of the Middle East, customers have become accustomed to poor services, where in most instances they blame it on the market or the culture that does not understand customer services.

As for customers in Europe and the US, they are more aware of their rights when it comes to receiving the best value for the money they spend. Certainly culture plays a key role, especially the motto "Customer is always right" helped in drawing the line between a good and a bad service.

Giving advice on how companies can improve the satisfaction levels of customers, Halima Anderson. Director of Operations, Ethos Consultancy, Dubai, said: "Companies need to consider the recruitment process very seriously. They spend a lot of money on the interiors and on stocking their stores, but there is no or little investment in recruiting staff. They need to recruit better and put the right people in the right places.

"Staff needs to be properly trained. It should be an ongoing process and companies need to monitor and measure staff performance. How can you train staff and then not monitor what they are doing as then there is no way to find out if they understand what they are selling. Also, how will you measure their strengths and weaknesses?

"Staff performance must be measured regularly and there should be a reward and recognition programme. Companies need to find out what the staff feel about the working environment by doing an employee satisfaction survey that guarantees anonymity and where there is no fear of a backlash. If the staff is happy, then the customer will be happy.

"Also it is vital to get customer feedback from the employees who interact with customers so that you know what the customer needs and feels. So all round communication is important.

"Some brands are practicing good customer service in some locations and not in others. There is inconsistency in recruitment, training and measurement of performance. We found this across outlets, across brands. If one store of the same brand is doing better than the other, they are not learning lessons from each other. There is a lack of communication among brand outlets."

Renno said: "Companies need to focus more on how their customers are being served to start with. The management must assess many facets of customer services, most important of which is the first impression and thereafter the relationship that a staff builds with a new or a repeat customer."

PR Survey conducted by my Agency (Renno Communications Group)

2009-10-05T17:52:00.000+04:00

PR & the Media

2009-08-25T14:01:00.000+04:00

Every time I meet a journalist I receive a barrage of complaints about how some PR people lack the know how in dealing with the media and expect every press release they send to be issued on the spot otherwise all hell will break loose. There certainly is a deep mistrust between the two sides that needs to be rectified. Who is at fault? No one, in my opinion is at fault. However, both sides need to gather under one roof and vent steam and discuss the best practice to move forward. PR and the Media compliment each other and when one side feels that they're being taken advantage of, then the relationship goes sour. Food for Thought!

Professional Testimonials

2009-08-23T03:25:00.000+04:00

CEO, Managing Director at Renno Communications Group/Renno & Associates

“Samer is a true professional and an outstanding public relations consultant for any company looking to navigate the Middle East. Knowledgeable, professional and perhaps most of all, patient, Samer takes the time to help his clients and partners understand the nuance of communications strategy in the region. I've worked with him for several years and he comes with my highest recommendation.” March 29, 2009

Ken Peters , Vice President , Text 100
was with another company when working with Samer at Renno Communications Group/Renno & Associates

“In my opinion, Samer is among the best in the PR Industry. He know how to creat news and how to get the max out of it.” September 30, 2008

Top qualities: Expert , On Time , Creative

Osama Rinno
hired Samer as a PR Expert in 2007

“Samer is a very professional individual and has been able to find a real niche for himself in the cluttered world of communications agencies in the ME. At Intel, the highlight of the relationship with Samer was that we hired his firm's services to help with the first ever visit of CEO Craig Barrett to Lebanon, which was a resounding success in terms of media coverage and events organized. Samer was personally involved and hands-on every step of the way to make sure the execution was as close to flawless as possible for such a high-profile exec visit. I would definitely hire Samer again should the right opportunity present itself.” August 13, 2008

Top qualities: Great Results , Expert , High Integrity

Ned S Jaroudi
hired Samer as a Communications/PR Consultant in 2003 , and hired Samer more than once

“I worked with Samer whilst at Text 100 and found him an excellent professional who offered sound guidance and advice as well as the ability to deliver outstanding results. I would have no hesitation recommending him or his firm for future opportunities” July 28, 2008

Peter Jacob , Sales and Marketing Director, EMEA , Text 100
was with another company when working with Samer at Renno Communications Group/Renno & Associates

“I’m rarely one to facilitate introductions or offer recommendations. However I consistently make an exception when it comes to Samer. Samer is a seasoned PR specialist with an established network of personal contacts across the Middle East. His experience is incredibly diverse, having worked with many of the world’s largest brands in a market that's often a mystery to Western companies. I love the way hethinks and operates. In my experience he has a rare ability to truly bridge two cultures; Arab and Western. He's also a geuinely likeable guy. I trust him and happily recommend Renno Communications Group to anyone that asks for a Middle East contact.” July 24, 2008

Andrew McGregor , Regional Director - Europe Middle East and Africa (EMEA) , Text100
was with another company when working with Samer at Renno Communications Group/Renno & Associates

“Samer's contribution to our overall PR strategy year after year was always valuable. His input reflected his knowledge and experience and his work was always focussed on achieving set goals. I will undoubtedly work with Samer at every opportunity.” July 22, 2008

Top qualities: Great Results , Expert , High Integrity

Ali Ajouz
hired Samer as a Personal Trainer in 1998 , and hired Samer more than once

For a stronger Media/PR relations - The National Newspaper

2009-08-22T03:53:00.000+04:00

http://www.thenational.ae/article/20090704/BUSINESS/707049946/1052

The Region's Boutique PR Agency

2009-08-22T03:38:00.000+04:00

Renno In the NEWS / Emirates Business 24/7