Tuesday, August 25, 2009

PR & the Media

Every time I meet a journalist I receive a barrage of complaints about how some PR people lack the know how in dealing with the media and expect every press release they send to be issued on the spot otherwise all hell will break loose. There certainly is a deep mistrust between the two sides that needs to be rectified. Who is at fault? No one, in my opinion is at fault. However, both sides need to gather under one roof and vent steam and discuss the best practice to move forward. PR and the Media compliment each other and when one side feels that they're being taken advantage of, then the relationship goes sour. Food for Thought!
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Sunday, August 23, 2009

Professional Testimonials

CEO, Managing Director at Renno Communications Group/Renno & Associates

“Samer is a true professional and an outstanding public relations consultant for any company looking to navigate the Middle East. Knowledgeable, professional and perhaps most of all, patient, Samer takes the time to help his clients and partners understand the nuance of communications strategy in the region. I've worked with him for several years and he comes with my highest recommendation.” March 29, 2009
Ken Peters , Vice President , Text 100
was with another company when working with Samer at Renno Communications Group/Renno & Associates

“In my opinion, Samer is among the best in the PR Industry. He know how to creat news and how to get the max out of it.” September 30, 2008
Top qualities: Expert , On Time , Creative
Osama Rinno
hired Samer as a PR Expert in 2007

“Samer is a very professional individual and has been able to find a real niche for himself in the cluttered world of communications agencies in the ME. At Intel, the highlight of the relationship with Samer was that we hired his firm's services to help with the first ever visit of CEO Craig Barrett to Lebanon, which was a resounding success in terms of media coverage and events organized. Samer was personally involved and hands-on every step of the way to make sure the execution was as close to flawless as possible for such a high-profile exec visit. I would definitely hire Samer again should the right opportunity present itself.” August 13, 2008
Top qualities: Great Results , Expert , High Integrity
Ned S Jaroudi
hired Samer as a Communications/PR Consultant in 2003 , and hired Samer more than once

“I worked with Samer whilst at Text 100 and found him an excellent professional who offered sound guidance and advice as well as the ability to deliver outstanding results. I would have no hesitation recommending him or his firm for future opportunities” July 28, 2008
Peter Jacob , Sales and Marketing Director, EMEA , Text 100
was with another company when working with Samer at Renno Communications Group/Renno & Associates

“I’m rarely one to facilitate introductions or offer recommendations. However I consistently make an exception when it comes to Samer. Samer is a seasoned PR specialist with an established network of personal contacts across the Middle East. His experience is incredibly diverse, having worked with many of the world’s largest brands in a market that's often a mystery to Western companies. I love the way hethinks and operates. In my experience he has a rare ability to truly bridge two cultures; Arab and Western. He's also a geuinely likeable guy. I trust him and happily recommend Renno Communications Group to anyone that asks for a Middle East contact.” July 24, 2008
Andrew McGregor , Regional Director - Europe Middle East and Africa (EMEA) , Text100
was with another company when working with Samer at Renno Communications Group/Renno & Associates

“Samer's contribution to our overall PR strategy year after year was always valuable. His input reflected his knowledge and experience and his work was always focussed on achieving set goals. I will undoubtedly work with Samer at every opportunity.” July 22, 2008
Top qualities: Great Results , Expert , High Integrity
Ali Ajouz
hired Samer as a Personal Trainer in 1998 , and hired Samer more than once
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Saturday, August 22, 2009

For a stronger Media/PR relations - The National Newspaper

http://www.thenational.ae/article/20090704/BUSINESS/707049946/1052
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The Region's Boutique PR Agency

Renno In the NEWS / Emirates Business 24/7
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Is Customer Retention a Necessity or a Luxury?

Renno Communications Group taps into Customer Retention Program

As part of its continuous efforts to raise the bar of the communications industry and introduce innovative solutions across the region, Renno Communications Group (Renno CG), a communications consulting agency in the Middle East, announced today the launch of its Customer Retention Program (CRP).

Commenting on the launch of CRP, Samer M. Renno, Chief Executive Officer, Renno Communications Group, said:

'Providing an optimal customer experience is not a luxury but a necessity. The current global financial downturn has uncovered significant flaws among the major sectors, from hospitality to retail and banking, when it comes to customer service, as many companies have become more focused on gaining new customers and neglected the retention of their existing ones.'


Renno added, 'Recent studies of customer experiences indicate that 43% of all customers who defect do so because of service issues, while three quarters of these defectors cite employee attitude as their core frustration. Most serious aspect of these studies showed that 83% of those who have a negative service experience tell at least one other person. With so much riding on employee-to-customer interactions, companies must find new ways to ensure that employees strive to over-serve customers at every opportunity.'


According to Renno, to retain a customer there needs to be proper understanding of how they are being served. 'Our 'Undercover Shopping Program' offers clients the benefit of measuring the abilities of their staff and quality of the customer service they are providing. This provides the clients with the information to analyze the gap in their sales force's performance in order to enable them to make the necessary changes required for the benefit of their customers.'

Renno CG has over the past decade since its inception worked relentlessly to provide its clients with cutting edge communications solutions that are based on 360 degrees (Full Circle) tactics, which are designed to strengthen not only brand positioning but also ensure that the client's image is protected against any internal or external factors.

Renno CG's Customer Retention Program has been implemented in all the Agency's network offices and has already received a positive response from its clients throughout all sectors in the region.