Friday, December 17, 2010

Minister for Crisis Affairs

It seems logical but why can't we find governments across the world, especially in our Arab World assign a special ministerial role for Crisis Affairs?? I can think of a number of countries who are in dire need of creating this post...Okay, I will say it, I believe Lebanon should be the first to create such a post. But from now, I petty the person who might get assigned to this job! Crisis and Lebanon? Poor soul whomever takes it, that of course if they actually go ahead and create such a non-sectarian, non-political party affiliated post, will surely have his/her hands full.

Think about it though! It certainly makes a lot of sense to identify an individual with certain attributes that make him/her suitable to take on this gruesome role. This ministry will surely be a non-money generating cabinet, hence we can rule out the money hungry candidates! Secondly, the right candidate will also have to be non-sectarian (who literary doesn't give a damn about his/her sect) and here we also rule out the sectarian parties' fanatics. Thirdly, the Minister will need to be an intellectual with charisma and cool mind to enable him/her to listen to all the bullocks that goes on in the Cabinet's meetings, which would rule me out (only the cool mind part, though)!!

But seriously, if we look at the political situation in Lebanon, one cannot but wonder why no one has even thought of this post, which will bring ease of mind to the people, as they will look at this individual as the referee or more like the savior. I think my ideal candidate for this job, besides me, would be Ziad Barroud. Take him out of the Ministry of Interior and place him in this Ministry and I am sure he will excel.

What do you think?

Once we pilot this project in Lebanon, we then move to Palestine...Hmm but which government would he/she serve under? Okay, forget Palestine for now and let's get this off the ground in Lebanon.

If for any reason this idea appeals to the ruling bodies, then 1) I claim a (c) to it and 2) I will be more than happy to serve as an advisor!
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Is Customer Retention a Necessity or a Luxury?

Renno Communications Group taps into Customer Retention Program

As part of its continuous efforts to raise the bar of the communications industry and introduce innovative solutions across the region, Renno Communications Group (Renno CG), a communications consulting agency in the Middle East, announced today the launch of its Customer Retention Program (CRP).

Commenting on the launch of CRP, Samer M. Renno, Chief Executive Officer, Renno Communications Group, said:

'Providing an optimal customer experience is not a luxury but a necessity. The current global financial downturn has uncovered significant flaws among the major sectors, from hospitality to retail and banking, when it comes to customer service, as many companies have become more focused on gaining new customers and neglected the retention of their existing ones.'


Renno added, 'Recent studies of customer experiences indicate that 43% of all customers who defect do so because of service issues, while three quarters of these defectors cite employee attitude as their core frustration. Most serious aspect of these studies showed that 83% of those who have a negative service experience tell at least one other person. With so much riding on employee-to-customer interactions, companies must find new ways to ensure that employees strive to over-serve customers at every opportunity.'


According to Renno, to retain a customer there needs to be proper understanding of how they are being served. 'Our 'Undercover Shopping Program' offers clients the benefit of measuring the abilities of their staff and quality of the customer service they are providing. This provides the clients with the information to analyze the gap in their sales force's performance in order to enable them to make the necessary changes required for the benefit of their customers.'

Renno CG has over the past decade since its inception worked relentlessly to provide its clients with cutting edge communications solutions that are based on 360 degrees (Full Circle) tactics, which are designed to strengthen not only brand positioning but also ensure that the client's image is protected against any internal or external factors.

Renno CG's Customer Retention Program has been implemented in all the Agency's network offices and has already received a positive response from its clients throughout all sectors in the region.